How’s that for a title with a double entendre? Am I talking about the shelf life of any craft beer or am I referring to the lifestyle of a Craft Beer Afficiando?
My response is… Can’t we do both?!
Let’s discuss the former first and get it out of the way. If you don’t know what Pasteurization is the go here: https://en.wikipedia.org/wiki/Pasteurization .
If you are familiar with Pasteurization then you may or may not know that most bottled and canned beers, at least those brewed by the big Macro Beer companies, go through a pasteurization process. This is done so that the beers can sit on a shelf in a stores somewhere longer than they normally could without the process, and can shipped over greater distances. Beers stored in kegs are intended to be consumed faster and therefore are not pasteurized.
Most craft brewers do not pasteurize their beers as the equipment needed to do so is expensive, though some of the larger ones do. For a list of some of those who don’t go here: https://clubalthea.com/2015/05/22/non-pasteurized-beers-have-more-health-benefits/
Another reason that a lot of craft brewers do not pasteurize is that many of their beers in bottles are bottle conditioned. The beers go through a secondary fermentation process in the bottle. Pasteurization would kill that process. Also, craft brewers don’t make a lot of excess beer and their market share is more local and smaller. Their product is consumed faster so the need for pasteurization is not as great as it is for Macro brewers whose product can sit on a store shelf for much longer periods of time.
Non-pasteurized beer will also retain a lot more healthy pro-biotics and nutrients that Mr. Pasteur’s process will kill off. So be an informed supper of suds and choose the beer that best fits your needs.
Which leads me to the second part of this epistle… the Craft Beer Life… as in lifestyle.
Just for clarity’s sake this is not a reference to the Facebook page of the same name. Which from what I can tell has had no activity on it in a couple of years. This means are you living a lifestyle that revolves around Craft Beer? Is it just a passing fancy for you or is Craft Beer your go to beverage of choice? Do you shun Macro Manufactured beers whenever you see them?
Example: I recently visited San Antonio, Texas, for a work-related conference. The first night included a reception where you could mingle with others and network. The beverages beings served were soft drinks, wines and beers. The beers being offered were Bud Light, Miller Light, Coors Light, Corona Light, Michelob Ultra and Shiner Bock. If you are living the Craft Beer Life then really the only beer there was Shiner Bock. Coincidently, a little later one of the beverage bars brought out a locally brewed IPA which I switched to after the Shiner.
So how do you know if you are living the Craft Beer Life? Maybe if you answer “Yes” to any of the following questions you are:
1. Do the employees at the local craft beer establishments know your name?
2. Do you attend more than one Craft Beer Festival in any given year?
3. Do you plan vacations or weekend trips around craft breweries or craft beer bars?
4. Do you have an App on your phone for tracking your beers?
5. Do you buy or get free craft beer swag on-line, at bars, breweries or craft beer festivals?
6. Do you work at a Craft Brewery?
7. Do you subscribe to any Craft Beer related magazine (ex. – Craft Beer & Brewing)?
8. Do you own multiple styles of beer glasses so that you can drink any beer in it’s proper serving container to get the best taste profile from it?
9. Does your social life revolve around local brewery events (i.e. – Fund raisers, trivia games, food pairings, etc.)
10. Can you tell the difference between a Pilsner, a Pale Ale and a Lager just by taste?
11. Do you brew your own craft beer?
12. When someone uses the words Brettanomyces, Wort, Spurge, or Barrel-Aged do your ears perk up?
13. Do you and your friends swap craft beers that you pick up on trips?
14. Do you write a blog based on Craft Beer?
To be honest, the first two could apply and you may still not be living the Craft Beer Life… you may be just a college kid or an alcoholic. And number six is not a prerequisite. But to be honest if you are working at a craft beer brewery and your not living the craft beer life then what the hell are you doing there??!!
Just an FYI – Except for number six I answered yes to all of them. But I do have plans to cross that one off the list someday.