First let me clarify the title of this article by stating that I have no empirical data or documented evidence to support that claim. It is merely an opinion, and being that I am a craft beer lover it is a biased opinion at that.
But what I have been observing first hand over the last few years is that the interaction between Craft Beer Breweries, tap rooms or beer houses, and their patrons is much more community oriented that my recollections of the interactions with the Macro Beer Breweries and their related distributors.
My experiences of interactions with Macro breweries or the representatives has been basically like one of their beer commercials. Sporting events, or athletic related events, BBQ or Chili cook-offs, NASCAR, and of the course female swimwear contests seem to be the focus of their community interaction.
Don’t misunderstand me, I know that at least one of them has done things like donating canned water to disaster areas and I’m sure that there are some really good folks who work for them. But it seems that for the most part their focus with customers is generally whatever increases the profits for the company and their stockholders. But then that really shouldn’t surprise me. As demonstrated by the numerous craft brewery acquisitions and the impending merger between ABInBev and SAB Miller the bottom line appears to be their final deciding factor.
But the focus of Craft Breweries and Craft Beer Tap Rooms when dealing with events around their communities is much different. Now every business wants to make a profit. Let’s face it without profits it won’t be long before these businesses no longer exists. But there comes a point where profits need to give way to the needs of the community that these businesses live in and rely on. And in this aspect most Craft Beer businesses (whether breweries or tap rooms) excel far above their Macro Beer counterparts.
A perfect example was my most recent visit to Gainesville House of Beer. They hosted an event called Pints for Puppies. The idea was to raise funds for a new dog rescue Loving Hands Rescue. The idea being that $1 of each pint you purchased would be donated to this group. They also had beer specials and were accepting donations in cash or the form of supplies that the rescue could use for the puppies.
The Brass Tap on Archer road recently hosted a fund raising event for Operation Cat Nip, which is a program to help spay or neuter feral cats to help keep the population from growing. They also have teacher appreciation night every Friday offering discounted drafts to local teachers.
All of our local breweries, Swamp Head Brewing, First Magnitude Brewing and Alligator Brewing (located inside Tall Paul’s Brew House) are often involved in fund raising for various purposes. Ranging from environmental causes, charity events, political fund raising and even hosting yoga.
And the crowds that turn out for these events are inspiring. Even folks who may not normally patronize a craft beer business turn out for them because it helps the community. And there are other businesses in town that do similar fund raising events involving craft beer. Forgive me for not naming them all here. But you may have read about them in my other blog entries.
And while Gainesville is generally considered a liberal leaning college town where you might expect this kind of activity, from what I can tell of happenings in other towns with Craft Beer related businesses, this is not a liberals only activity. You see it happening all over the US wherever craft beers businesses have been popping up.
All I can say it I find it very inspiring and gratifying to part of a community (I refer to the Craft Beer community – not just Gainesville) that is so giving and concerned for the people, animals and environment around them.
Cheers to you all (that’s from Tucker too) and keep up the great work!!