So, if you’re reading this you’re obviously a Craft Beer fan. Coincidently, I have noticed a high correlation between craft beer fans and Game of Thrones fans. One of my favorite and more commented on favorite beerfest tees is the one that quotes Tyrion Lannister when he says, “That’s what I do. I drink and I know things.”
Am I the only one who is a member of both categories that isn’t a little more than pissed about the Bud Light/GoT commercial that aired during the Superbowl. I was already more than bored with the whole “Dilly Dilly” thing and while I don’t drink and could never stand Bud Light, I was hoping for an entertaining commercial.
I was actually very encouraged to see the Mountain walk into the scene and start tearing apart the Bud Knight. And loved it when the Dragon flew down from the sky and started burning everything. But then nothing else.
Where the hell was the plug for Ommegang??!!
In case anybody has missed it, Ommegang Brewing has been putting out a line of GoT inspired ales over the last several years that have been some of the best ales out there. Each ale was inspired by a different GoT aspect or theme and the flavor was an attempt to reflect that. The result has been some very tasty limited releases. And if you missed out on them, it really was your loss. Out of the 13 available I have only been able to sample 9. The 14th will be available soon and I can only hope it will find its way to a local store or bar.
I think what ticked me off about the commercial was the lack of acknowledgement by HBO producers to pull in their fan base with an even better version of the commercial. After all, they already have an agreement with Ommegang to produce these ales with the GoT theme. Why not tie in those ales with this commercial? I’m sure ABInBev would have objected. But of course, HBO went with the beer producer who has a bigger budget. Sell-outs!!
It my version of the commercial, I would have continued a little bit more with someone running around screaming “The King is dead! The King is dead!” then cut to the Mountain swigging back a bottle of Ommegang then bring up the “#FORTHETHRONE” which would advertise both the last season of the series and put in a plug for Ommegang’s next release of the Game of Thrones series.
That would have been a much more satisfying commercial. And while they would still tick off some of the Bud Light fan base who are already ticked about killing off their favorite mascot, it would bolster both the GoT fans and craft beer fans who wouldn’t touch Bud Light if they were on fire. And how do I know that?
Because… That’s what I do. I drink and I know things.
I have been attending festivals (both beer and otherwise) in both Europe and the US since 1982. In the 35 plus years of doing so I have garnered some DOs and DON’Ts for selecting and attending these gatherings which I will share with you shortly.
First, however, a brief history on how these events came to be. Fests (or Festivals) generally came about as a communal way to celebrate an event or regional product or religion. Different regions in the world have Harvest Festivals to celebrate a good growing season and highlight the products grown in the area.
In Europe, wine festivals begin in mid to late summer and regional wineries will bring out fare from their previous vintages to make room for new as well as sampling newer vintages. Beer festivals also started the same, local breweries featuring their products for the citizenry.
Octoberfest, the most famous of Beer Fests, actually started as a wedding celebration for a German crown prince. And the anniversary of that event carried on to the evolve into the international extravaganza it is today.
That tradition of fests came to the US with the influx of European immigrants at the end of the 19th and beginning of the 20th centuries. However, during the dark days of Prohibition in the 1920s festivals died out. Even when prohibition was repealed, festivals in the US never had the same pinache that those in Europe did. In the 80s and 90s the Big Beer companies tried to bring out their version of Beer Fests featuring scantily clad women serving ice cold watered-down lagers and serving pizza, wings and maybe pretzels. These fests were usually attended by frat boys looking for a cheap drunk and willing to drink anything.
The Beer Fests in the 80s and 90s all had the same beer makers (the Big Five) and the local beer distributors ran the show. Since the local distributors controlled who attended you never really had a great variety to choose from. Well…. You may have had a lot of labels but they all flew under the Big Beer banners and they were basically different variations of bad Lagers or Pilsners. The price of admission was relatively cheap and the beer was served in plastic dixie cups. The theme, in general, was cheap bad and food that varied from ok to bad.
Thank Ninkasi!! (Sumerian Beer Goddess) for the rise of Craft Beer and the resurgence of the traditional Beer festival…. Or at least something resembling a traditional beer festival. With the surge of Brewery growth in the US (now around 6000) and the fact that many of them are regional, Traditional Beer fests are a natural fit for the current environment. Local breweries as well as local food and other types of vendors have the opportunity to showcase their products. And the masses are more than willing to attend these.
Ticket prices for beer fests now range anywhere from $30 to $60 depending on the location and size of the fests. But you usually have anywhere from 30 to 100 different breweries and as many as a 1000 different beers to sample. Often these beers are seasonal and may not be available at other times of the year. For a real beer snob (such as yours truly) there is no other venue where you can enjoy so much with such a wide variety in one location that you can walk from one vendor to the next within such a short distance. And these are usually organized by locals groups from the region you are in, not the Big Beer conglomerates or distributors.
If you can’t tell that I am a fan of Beer Fests (today’s version) then you haven’t read any of my previous posts. But what really gets me excited about them is the atmosphere around today’s beer fests versus those of 20-30 years ago. The rampant commercialism that existed in those controlled by the distributors is not anywhere near as evident as it used to be. The focus now is on getting the local breweries out for some recognition and exposure. The events now are usually organized by local home-brewer groups or guilds and brewer attendance is by invite only. You may still see the Big Beer brewers in attendance but they never have the amount of visitors that the craft breweries have.
Having said all of this, I will now bring forth the Dos and DON’Ts I have been able to acquire over the years. For those of you who have never ventured forth into the modern Beer Fest atmosphere… TAKE NOTES!!!
…some research. With the availability of the Web today getting feedback from the previous attendees to an event can be very helpful. You may get feedback about parking, food vendors, how the event is run and of course the dreaded Port-a-Potty situation. If you have a pet you want to bring with you then check on the rules first. Some do… some don’t.
…bring a few things with you. If you like to buy trinkets, t-shirts, glasses, etc. then make sure you have something to carry it in. I also bring water to hydrate myself and rinse my glass between samples. Some brewers do that for you and some don’t.
…pace yourself. Most Fests last for 3-4 hours. Usually there is no way you will sample every beer available and drinking solidly, even sample sizes, for 3-4 hours can lead to consequences… the kind where you have to be carried to your ride.
…bring a designated driver, or at least someone who is responsible enough to know when to quit drinking so they can drive later. If it is in your home town then Uber or Lyft your way there and back. Don’t let the enjoyment of one afternoon of Beer Bliss ruin your life.
…eat some of the local food. A lot of Beer Fests make use of Vendors who operate food trucks. And some of the food available to you is the best you will sample anywhere. And it is usually made from locally grown ingredients or products.
…support your local breweries and beer bars who have tents. Stop by and say hi with the folks you know best. Make their efforts that day worth their time. A lot them enjoy seeing a familiar face.
…try beers you wouldn’t normally try. I know folks who don’t like sours or saisons or stouts but will try them at a Beer Fest. Maybe your local brewer isn’t good with a certain style. Maybe you’ve never had a really good example of a style that you think you don’t like. Beer Fests are the perfect opportunity to try something new and different.
…talk with other beer snobs. (And if you’re not a beer snob what are doing reading this blog?) Seriously, how often are you around that many people in one place who share the same love of beer that you do. You may find out new local beer news or hear about a hidden gem in another nearby town, or just meet people from other beer towns who share the same passion you do.
… feel free to dump beer you don’t like. There are many around you who will like it so the brewer has no concern.
…remember to rinse out your tasting glass between each sample. You do the next beer a disservice by tainting the flavor of it with the sample before.
…drink beer you don’t like the taste of. After that first sip, you might try another, but if you don’t like it, you don’t like it. Feel free to pour it out and find another you do like.
…stick with the commercial beers. I don’t care if you’re a life-long Bud Light fan, or some other main stream beer, if you’ve gone to the trouble of purchasing a ticket and driving to the festival, why would you waste your time with the same old beer that’s probably wasting space in your refrigerator right now. Explore the unknown, start with something similar but at least different from your normal brew. Then expand your flavor. You may find that once you go Craft you never go back.
…forget your sunscreen, water, or other preparatory items. In most areas of the world fests coincide with Spring, Summer and Fall, the times of the year when the sun is out most and at its strongest.
…forget to buy your fest tickets in advance. Most fests with good organization will sell their tickets in advance via Ticketleap or Eventbrite or some other on-line venue. Buying them in advance will often get you a discount and can get you access to the VIP options they may have. It also lets them know how many people will be attending in advance to help them prepare for parking, restrooms etc. Also quite often a fest will sell-out their tickets on-line and any chances you had of attending are gone.
That’s enough for now. You will pick-up your own helpful hints as you sally forth into the Beer Fest realm. Some of you may be asking yourselves, “Why is he talking about Beer fests now? Summer is almost over… fest season is drawing to a close.”
That would be true in a more northern climate. But I reside in Florida. Summer time is the worst time for a Beer Festival down here. You have a tendency to sweat out the beer faster than you can consume it in the summer. But our more tolerable temps are just around the corner, meaning for us the season will be beginning soon.
Oktoberfest, which normally marks the end of Beer Fest season for most folks, for us is just the opening ceremonies. If for some reason during the cold winter months when the snow is three feet high and the temps below freezing and your beer stays ice cold at room temperature, you suddenly have a hankering for the touch of sun on your face, a warm breeze across your toes, and a cool beer fest to warm your heart, come on down.
Back when the Craft Beer movement was in its infancy and the possibilities endless, there were many folks who dreamed of making their love of beer into a business. Luckily, for us, a lot of them succeeded.
There are currently more breweries in the United States then there have ever been. That is actually no small feat. Almost 100 years ago evil-doers succeeded in banning beer production (along with all other alcoholic beverages) in the United States. For 3 long sober years, legal brewing was banned. Eventually the consequences of the mistake made became evident and Prohibition was repealed in 1923. But by then the damage had been done and where we had once over 4000 breweries only a handful were able to recover and start producing again.
Those breweries survived by changing their production to something that was legal. They adapted to their environment by changing their business strategy.
When Craft Beer started booming around the beginning of the 21st Century, the business strategies that were employed were as varied as the number of breweries. A lot of Craft Brewers started out as Home Brewers. They learned the basics of brewing in their garages and sheds and tried perfecting their recipes there. As their skills improved they would get feedback from folks, usually friends that their creations were good enough to put on the market. So they ventured out and began breweries.
Some started small at the microbrewery/brew pub level, some started in the mid-range at a small production level (kegs only), and others started at a more robust level (bottling along with kegs). Not all of them succeeded. A common factor for all of those who failed was using a bad business strategy, or having no strategy at all.
So the need for a business strategy for any brewery, no matter the size, is evident. But as you can see from what happened with Prohibition, the need to be able to adapt that strategy to changing circumstances is also necessary. While it is unlikely that Prohibition will come again, at least in our life-time, it is quite possible that some other event that is capable of disrupting the business could occur. And you need to be able to adjust any business strategy to account for growth and expansion. Any strategy you develop needs to be able to address or adapt to changes that can and likely will occur.
The following are simple points that need to be addressed with any brewery business, as well as many other businesses, in order to be successful.
1. Capital – No matter what level of brewing you are going to start out at you are going to need funding. You’re not making five gallon batches in your garage anymore. And your friends are no longer your only patrons. You need to be able to produce enough product to serve to patrons. You will need equipment to make that product as well as staffing to not only produce and package it, but also to serve it depending on your business plan. You will need a new location, whether you purchase the property or lease it and that will definitely require some renovation if not brand new construction. You need to establish a supply chain with Vendors who can guarantee a reliable supply of the grains, yeasts, and hops you need to make your product. All of that is going to require funding to purchase. And you need to be able to sustain your business through at least the first year. Until you can garner a regular customer base and have a steady income from that.
2. Location – Since you aren’t in your garage anymore, you need to think about what kind of plan you are going to establish and use that to determine a location. Do you want to stay small or do you plan to expand in the future? If you are a production brewery you need to think about truck access. You also need to take into account the water supply to your new facility. Beer is approximately 95% water. You need to have a clean reliable source of water to make your product. Will it be piped in from a municipality or utility or will you dig your own well? And if you have a serving room or are going the microbrewery/pub route what is a good location for your business? Will it have good exposure in a high traffic setting? Do you have enough parking for your patrons?
3. Economies of Scale – As I said earlier, you are no longer making five gallon batches in your garage. You are going to be making larger batches which will require increasing the quantities of your ingredients. But changing the size of your batches can affect the flavor. You should allow for some initial test batches once you have equipment in place. Then you can tweak it as needed to achieve the flavor profile you are expecting. And while I mentioned water above, another aspect to take into account is the quality of water you are receiving. The pipes or well that you are receiving the water from now will be different. Do you have the water processing equipment in place to treat the water to achieve the formula you need for the style you are brewing?
4. Market – So you can brew good beer. So what? So can a lot of other people who may already be established in your area. What will differentiate your brand from theirs? Is the area you want to establish your business in already saturated? Are you going to specialize in certain types of beers or have flagships ales with specialty beers based on the season? Will you have guest taps for selling other breweries offerings? If you establish a pub or tasting room, will you serve food as well? What will the menu be? Who will cook it? What will be your hours of operation? All of this needs to be thought of and prepared for before you begin building/renovating.
The breweries I mentioned previously that failed, didn’t take these and/or other factors into account when they tried to start. They leapt full force into making the beer because that is the part of the business they thought they knew, and forgot that at the end of the day, it still has to be a business that can sustain itself. And like a lot of American businesses that don’t have a good business strategy they failed to adapt.
A good business strategy will begin with knowing how much operating capital you will have. Then as your business becomes more established and you have your business practices in place, you need to evaluate how those will work if you expand. Will they work on a larger scale? Or do you need to change them so that you can adapt to growth?
Some breweries, even more now than before, start as simple microbreweries or brew pubs with no intentions of expanding. They are targeting a specific market or a niche in a market. Doing this will eliminate headaches that a larger brewery will encounter. They don’t have to deal with the stranglehold that the Big Beer makers have over the distribution system. They also are only worried about local competition, not Regional or National competitors.
The onslaught of new brewery openings has slowed over the last couple of years. While there is still growth, it has slowed to less than 5%, whereas only a few years ago the growth rate was into the 70 percentile range. And the number of production breweries has slowed even more. A larger number of the newer openings are microbreweries or brew pubs.
But the one thing that any craft brewery needs to succeed is true no matter the size…
Half the battle of really getting the flavor out of your beer, no matter the style or brand, is serving it in the proper glass. Using a glass specifically designed for the liquid you are consuming has been a standard for wines, liquors and cocktails for almost a century.
It took the craft beer revolution for Americans to be awakened to the idea of proper glassware for beer. The reason for this, of course, is the inferior flavor of the current (and if I may add, waning) reigning American Light Lagers. That and the co-opting of American bars by the U.S. Beer Distributors.
For many years now, the Big Beer brewers have been pushing the beer logo -emblazoned pint glasses on to bars so that they can get their names out in front of the customers. The problem is that the glass they decided to use is, of course, the least expensive to produce. But it’s not even a proper beer glass. The pint glass (in America often called the “Shaker” and in the UK the “Nonic”) does nothing for any of the beers styles served in it. It often causes the beer to lose flavor and carbonation sooner than it should. The Shaker was originally a bar glass used for mixing cocktails (thus the name “Shaker”) and was repurposed for serving beers by many bars for the cost efficiency as well as the ability it has for easy stacking.
In the ‘70s and prior, most bars would serve beer in mugs, chalices or pilsner style glasses. But thanks to the commercialism of Big Beer and their associated Distributors, we now have an entire generation that is ignorant of proper beer serving techniques.
So, let us review the Do’s and Don’ts, the rules of proper beer serving and the correct glassware for your favorite craft beers. We’ll start with the Don’ts!
Don’t drink it from the can or bottle whenever possible!
a) Always try to serve in a glass, even if you have to use a plastic Dixie cup. Drinking from the bottle or can doesn’t give you two essential benefits of drinking good beer:
i. If you don’t pour the beer you don’t create the head of the beer and therefore are missing out on the aromas that enhance a good beer.
ii. If you don’t pour the beer the carbonation is still trapped in the liquid. This means you are swallowing carbon dioxide, which can lead to indigestion and affect the aftertaste of the beer.
Don’t pour beer into a pitcher!!
a) Pouring beer into a pitcher starts the process of it losing its effervescence and flavor. So, by the time you reach the bottom of the picture you have stale, flat beer. Then we abuse this poor liquid even further by adding a bag of ice or some other artificial cooling apparatus to it in hopes of keeping it cold. Which in turn adds the condensation of the cooling object into the beer further diluting it. In reality, this should be unnecessary as Good beer not only can stand a little warming but will even release other characteristics as it warms. This leads me to the next topic…
No. No! NO chilled glasses!! Ever!!
a) How many reasons can I point out why we shouldn’t chill a beer glass? Let’s count shall we…
i. Chilling any liquid changes the flavor. More bitter and unpleasant notes and flavors become clearer as the liquid begins to warm. This is true of wines, liquors and beers. That is why brandy drinkers will swirl the brandy around in their snifter while letting the bowl rest in their palm. The heat from the hand warms the liquid releasing additional flavors and scents they can enjoy. If you prefer the beer to be just above freezing in order to drink it then you are likely masking unpleasant ingredients. Wouldn’t it be better just to start with a better beer?
ii. Dipping a glass in water then sticking it in the freezer means you are coating the glass with water. When you pour the beer into the glass you are actually watering it down.
iii. Chilling the beer not hampers the flavor but the scents of the beer, which in turn affects the overall tasting experience.
iv. It only delays the inevitable. And if you have to have your beer ice cold then you need to drink it fast in order to avoid drinking it warm.
v. It’s a trick! Bars and breweries that practice this do so to hide the real flavor of bad beer.
b) If you read my last article then you read that while in Austin at the hotel bar I asked for a non-chilled glass so I could properly drink a breakfast stout. The look of shock on the bartender’s face was such that you would have thought I asked her to remove her clothes! Another victim of the Big Beer and Beer Distribution campaign against proper beer serving!
That’s enough for the “Don’ts”… Let’s talk about some “Do’s”!
Make sure any glass you serve in has been properly cleaned. And when I say clean I also mean properly rinsed. Soap on the glass can be just as detrimental, maybe more so than any previous liquid contaminants. Unfortunately, sometimes the only way to tell how clean a glass may be is to look at how the suds slide down the glass. If you have a fairly even recline in the way they slide down the glass wall then the glass is clean. But if you see suds clinging more so to one area than another, it is likely there is at the least some residue, whether it is soap or something else.
When pouring a beer, whether out of a can, bottle or keg, tilt the glass slightly so the beer pours down the side of the glass until the glass is about half full. Then straighten the glass and let the beer pour into the center. This will begin releasing some carbonation and help to form a good foamy head without it being too big.
And lastly, please select the glass that best fits the beer style you are serving. Below is a list of the some of those glass types and the beer styles that are best served in them. We have already discussed and discredited the pint glass and though it is the most utilized glass style we will not include that in the discussion.
a. Flute – This glass, similar to a champagne glass, helps to show off and retain carbonation but also help to release aromatics which lambics and fruit beers are known for, which is what you would ideally serve it this. You can serve the beer styles listed below:
• American Wild Ale
• Bière de Champagne / Bière Brut
• Czech Pilsener
• Dortmunder / Export Lager
• Euro Strong Lager
• Flanders Oud Bruin
• Flanders Red Ale
• German Pilsener
• Lambic – Fruit
• Lambic – Unblended
• Maibock / Helles Bock
• Munich Dunkel Lager
• Munich Helles Lager
• Vienna Lager
b. Goblet or Chalice – This style allows for head retention and allows for big sips. It is intended for beers with a higher ABV.
• Belgian IPA
• Belgian Strong Dark Ale
• Berliner Weisse
c. Mug – This came to live in German to replace the Stein. It featured thick glassware for both durability and assistance in keeping a beer cool. Serve with mostly lagers and other German style beers:
• American Ales
• American Lagers
• German Ales
• German Lagers
d. Stein – Originally made of glass, clay or wood. During the middle ages they began to feature a lid to help keep pests out of the beer.
• American Ales
• American Lagers
• German Ales
• German Lagers
e. Pilsner Glass – Intended for use with it’s namesake this glass feature a conical shape with no curvature to the sides. It is intended to showcase the color of the beer and help to retain the head.
• American Pilsner
• Baltic Pilsner
• Czech Pilsner
• German Pilsner
• Light Lagers
f. Snifter – This wide bowl shaped glass allows aromatics and volatiles to be released and like it’s cousin used for brandy will allow the heat from the users hand to warm the beer. This is primarily intended for beers with a higher ABV.
• Belgian Triples
• Belgian Quads
• Double Bocks
• Imperial Ales
• Imperial Stouts
• Strong Ales
• Scotch Ales (substitute for thistle glass)
• Most beers with over 7% abv.
g. Stange – German meaning “Rod”this cylindrical glass shape is meant for lower capacity and lighter beers.
• German Kolsch
h. Tulip – Bowl shaped at the bottom with a mouth that flares out this glass is great for strong aromatic beers with a lot of hops.
• Belgian Ales
• Biere de Garde
• India Pale Ales (IPAs)
• Pale Ales
• Scotch Ale AKA Wee Heavy (substitute for thistle glass)
• Strong Ales
i. Thistle – a Scottish cousin to the tulip is intended for
• Scotch Ale AKA Wee Heavy
j. Weizen – sometimes confused as a pilsner glass this glass is actually much larger and has a curved shape to the upper glass that helps with head retention. Its a tapered glass with the narrow bottom that helps to trap yeast. It is intended strictly for wheat beer.
• All Wheat Beers
• White Ales
• Belgian Wit (substitution for tumbler)
• Pilsner (substitution for pilsner glass or pokal glass)
k. Over-sized Wine Glass – It is a wine glass that is used for serving stronger flavored and higher ABV beers.
• Double IPA
• Belgian Doubles
• Triples and Quads
• Strong Ales
• Most high gravity (ABV) or big beers
Boots – Called so for their familiar shape, this glass is more of a novelty because air can become trapped in the toe of the boot and when the air pocket releases it can cause a splash on the drinker. Thought to be of German origin and German style beers are typically served in it.
Yard – Another novelty glass, it is thought to have originated in England where stage coach drivers were not allowed to leave the carriage while their passengers patronized a road house. This long glass was invented so that the driver could refresh himself while the patrons were busy inside
And that brings to close the proper etiquette associated with beer glasses…
It’s been a few months since my last post and to be honest I’ve been so busy at work that taking the time write an epistle was not a priority. Ironically, it took a work-related event in the form of a conference to cause me to stop… take a breath… and realize how much time has passed since I had flexed my blogging muscles.
I will not go into conference details as, unless you using SAP as your ERP system, then you are not likely to find any interest in that aspect of the story. But I will highlight some of my exposure to Austin’s food and craft beer cultures.
My arrival on Monday the 26th included an afternoon session, after which I met up with colleagues from other companies as well as a my coworkers who also attended including a former colleague who was working in a related but different industry and was there for the conference. The meet-n-greet included free alcoholic beverages so I took the opportunity to begin sampling some of Austin’s craft beer. My intro was a Pilsner from Austin Beerworks.
It had a good Pils flavor though it was slightly stronger in the hops arena. My only complaint was that they did not include a glass to serve it in. I would like to have seen how the beer clung to a clean glass and what kind of head it produced.
After the meet-n-greet my colleagues and I took a stroll across the Congress Avenue Bridge and headed north toward the Capitol, until we got to 6th Street, then we turned right and went another block and entered BD Riley’s Pub just on the left.
BD Riley’s is an Irish Pub to be clear but it’s an Irish Pub in Texas. So the Blues music cultural is definitely alive and well there (see link below).
While there I started with a really good Pecan Porter from (512) Brewing Company. It has a really great flavor and look to it. And it went well with the Appetizer Sampler platter we ordered. The wings had good heat the fried dill pickle slices were tasty and the chicken planks weren’t bad. I didn’t have any stuffed potato skins but I was told there were delicious.
For my main course I ordered the Chicken Newton. Which contains pulled chicken breast, crisp bacon and tangy green apples chopped and topped with a four-cheese blend then skewered on Texas Toast quarters. I paired that with an Axis IPA from Real Ale Brewing. Both were very good and satisfying.
We headed back to our hotel after dinner and awaited the next day’s sessions of conference presentations.
After all of the speaking and mingling of the day, we met up with a mix of other utility companies at a social dinner sponsored by one of the Vendors at the conference. It was a good mix of discussions about our day to day activities as well as comparisons of how each company handles their own tasks. We also ventured off into other avenues of interest which included travel, foods and craft beers (for some of us). It was good to meet people from other areas who shared my interest in Craft. The dinner was held at Zax Restaurant & Bar, a short walking distance from the Hyatt Regency.
They had us segmented away in a corner of the restaurant and rightfully so as there were about 30 or more of us. I walked back toward the bar to view the display of beer taps and see what the fare was. I was surprised to find that most of the taps were local brands, and only a few were more well known (Lone Star, Shiner).
I started out with a Kolsch named All Call from Lakewood Brewing. Very nice Kolsch flavor and it re-enforced the reputation that a lot of breweries in Texas are specializing in Lagers, Pilsners and other German based brews.
As the evening went on and discussions carried forward we began placing our orders for dinner. When I did I also put in an order for what they called their “Austin Flight” which was an all Austin based sampling of beers.
This included a Pilsner, an IPA, a Vienna Lager and an Amber Ale. I wish I could tell you the breweries but I wasn’t fast enough to write them down, much less hear them correctly with the background chatter surrounding me. I can say they were all good examples of each style and very tasty. They also complemented the dinner of Tilapia served with capers on linguine and mixed veggies.
And I have to give a mention to the delicious Blackberry Ginger Cheesecake that was made on site. A very tasty dessert.
That evening drew to a close and we went into the last day of the conference with all of the associated sessions. By 5 PM the conference was ended and many folks had gone on their way to their respective destinations. My colleagues and I weren’t returning until the next day, so we spent Wednesday evening with one last journey into the Austin air. We decided to follow a recommendation (from several sources) for local BBQ, Cooper’s Old Time Pit Bar-B-Que, located on Congress Avenue between 2nd and 3rd Streets. Being a short walking distance from the hotel didn’t hurt.
We arrived just before the customary line out the door started. In fact, it started forming behind us as there was a small line to get in to put your order inside. While waiting on the inside line I ordered another local beer, National Park Hefeweizen from Big Bend Brewing.
This was a very tasty Hefe and paired well with the BBQ Pork Ribs and Brisket I ordered for my meal. It also went well with the cole slaw, grilled corn on the cob, and the jalapeno-bacon-mac & cheese that I had for the sides.
That was some of the best BBQ I have had at a restaurant ever! I highly recommend this place if you find yourself in Austin. Not only is the BBQ very good but the beer selection is great as well. There are two levels of seating as well as outdoor seating and they were filling up by the time we left.
We decided to take a stroll and found ourselves heading north for the Capitol building. Unknown to me until informed by the Supershuttle driver who brought me from the Airport, the Capitol in Austin is the largest Capitol in the US. And after having seen it in person I believe her (see pics below).
After walking to the Capitol and making our way back to the hotel, I decided one final draft was in order, so I went to the hotel bar and ordered a perfect dessert beer to top off the evening, the Convict Hill Oatmeal Stout from Independence Brewing.
This smooth coffee/chocolate/oatmeal flavored stout was the perfect cap to an evening
In the morning, I arose and showered then began to pack and decided to get breakfast at the hotel. The view was cloudy but pretty and the breakfast was a tex/mex fave of mine, Huevos Rancheros.
The layer of beans covered with sausage and a couple over easy eggs, topped with avocado and a grilled jalapeno was a perfect “I’m going to be traveling all day and don’t know when I will eat.” type of breakfast. A good final meal to say goodbye to Texas with.
My only complaint about the trip would be how beer is served in Austin, and this may be true throughout Texas. I don’t like drinking from a can. No matter how good the packaging technology may be, psychologically I still taste metal. And I don’t like that they serve their beers in frosted glasses. In fact, when I asked for a non-frosted glass the bar person looked at me like I was crazy. They obviously haven’t been taught in Texas that frosting the beer glass masks the flavor of the beer. And while the beers I had tasted good, I really didn’t get their true flavor because they were all masked. That is a bit disappointing in a town that pride’s itself on craft beer.
I would like to add that I have been to Texas many times in the past, (San Antonio, Dallas, Houston and parts in between) and none of those visits has been as rewarding as this one. I would readily take a trip to Austin again, whether on business or as a vacation destination. I cannot say that of the other parts of Texas I have been to.
A no-show of a co-pilot delayed my connecting flight in Atlanta by about a hour and half so I didn’t get back into Gainesville until after 8 PM that Thursday. So I was unable to pick-up Tucker from the Doctor’s house until the next day. Luckily for me, the Doctor was able to keep Tucker entertained while I was away.
So much so that he slept well while he was there.
So now I am home and spending my Easter with my little beer hound. I hope all of you are getting to spend Easter with your loved ones and enjoying the day.
Maybe you’re hunting for eggs or for a new tradition that seems to catching on beers.
Most of all I hope you’re enjoying the holiday meals that have been prepared, both the traditional and non-traditional.
However you are spending the day, whether based in faith, or in spending time with family and/or friends, or both I hope you enjoy the colors and flavors of the day and match them up well with your favorite ale!
Welcome to the unofficial State of the Union of Craft Beer (or Independent Beer or Micro Beer or whatever someone decides to name this movement next)!
I call it unofficial because I am certainly not the President of this beer culture. I’m not even a Congressman or Senator. I am simply an amateur brewer, blogger and beer aficionado. But I love great tasting beer and have done so for 36 years now. Spending 36 years doing anything gives you a little bit of license when it comes to speaking about the subject. So, I am going to give you my observations about this last year and a little bit of what I see happening this coming year. Again, these are my opinions, or better yet, my conclusions as I will list some facts to back them up.
As was predicted last year, the Macro Beer companies (ABInBev, Molson-Coors, Heineken and Constellation Brands) continued their campaign of acquisitioning craft breweries instead of actually developing good beer.
ABInBev placed both Wicked Weed from Asheville, NC, and Breckinridge Brewery of Breckinridge, CO, under their umbrella to join Goose Island, Land Shark and Leffe as well as 13 others that make up their High End Division.
Molson-Coors acquired Terrapin Brewing of Athens, GA, because they didn’t have the ability to match Terrapin’s skills with their 97 other brands.
Constellation Brands, while not a big beer player and specializing more in wine and spirits, decided they needed to acquire California based Ballast Point Brewing to go along with their smaller stable of 9 brands. Then later in the year, they also acquired Funky Buddha Brewing of Boca Raton, FL.
And Heineken International, with its stable of 119 brands had to add one more so they went after and acquired Lagunitas Brewing, also California based.
All of these Craft Brewer’s were excellent examples of companies who excelled at what they were doing but in order to do more they needed investors. Which is where Big Beer came in and gobbled up opportunities. Only time will tell if their accepting the offers from Macro Beer companies will be harmful or beneficial.
In protest of Big Beer purchasing these companies I, along, I am sure, with many other Beer Snobs, have abstained from sampling or purchasing any of these former greats products. Another form of protest appeared in late October, in the form of the TakeCraftBack Campaign (see add below).
This Don Quixote-ish attempt to buy out Macro Beer, while hinting at David versus Goliath proportions was actually done in jest. But I believe it did bring to light the practices that ABInBev and others use daily to keep craft beer from obtaining more of the market. And while thousands of Craft Beer fans (including yours truly) pledged more the $3,000,000 to buy out Big Beer the goal of 213 Billion plus was laughably unobtainable. But everyone knew that going in.
And at the tale end of the year some good news appeared in the form of legislation that would lighten the tax burden of many breweries making it easier for them to purchase each other’s beers and spread across the tap rooms of America.
While this legislation benefits all commercial brewers big and small, Big Beer factors the taxes they were paying into their production costs. Smaller breweries may also do that, but smaller breweries are more likely to take that added available funding and experiment more with making different styles of beers. You’ve already seen that Macro Companies prefer to buy already perfected formulas than to develop new ones.
2017 saw a slowdown in new Brewery openings. In fact, many industry insiders are predicting that the trend going forward will be Micro Breweries or brew pubs. The brewery market is becoming over-filled with the number of brands and styles to choose from. So local pubs which may brew their own and bring guest taps will be where you see the growth.
2017 also saw more loss of market share by Big Beer to craft beer, wine and whiskeys. A trend which will probably continue this next year despite Big Beers efforts to buy up market share. Of the $107,000,000,000+ in revenue generated by the Beer Industry in America in 2016, about $23,000,000,000 of that was from Craft Beer, an increase of 10% from the previous years.
Which brings us to now and the future, or at least 2018.
I think you will see a reduction of buy-outs by Big Beer. The amount of dollars invested in craft Breweries does not equal the amount lost in market share, though that may vary from company to company.
I do believe there will be an increase in Brew Pubs and Micro-breweries though even that will slow down compared to the last few years.
I would not be surprised to see Big Beers change tactics and begin investing more in the retail end of the Beer industry, opening their own brew pubs in large populated cities where they can lock out their competitors. But that will only work if they can bring a good offering of cuisine to accompany their products. Otherwise it will be money down the drain.
I would also not be surprised to see Big Beer begin head-hunting for brewing talent and begin expanding their capabilities for experimenting with new styles.
It’s for sure that their current modus-operandi is not working.
Whatever happens, I encourage everyone to continue to support their local breweries and try new beers as often as possible.
I don’t know about the rest of you but the last few months for me have been extremely busy. We in Florida had a rather worrisome lady friend, named Irma, give us one helluva visit in September! She may not have been as dangerous as we thought she was going to be, but she was plenty dangerous enough for me.
Her arrival in the wee early morning hours on September 11th, and her subsequent departure later in the day, left the utility company I work for enough to keep us busy for 8 straight days of 17 hour shifts. By the time it was over we were exhausted, but we had services back up to 100% of our customers in that time frame. A lot of other places in Florida weren’t as fortunate.
This also put a little bit of a time constraint I had on prepping a new RV trailer I purchased the week before, Labor Day weekend. When I got the trailer home I took Tucker and his new little buddy Harley (I was babysitting Rowdy’s dog while she and the Cooler were out of town.) out to see the new toy and they were plenty excited.
Later that day I began making plans for a vacation to Asheville, NC. I booked a KOA camp site, looked up a list of breweries and pubs that I haven’t been to yet and highlighted those that were pet friendly as Tucker is accompanying me, then began an itinerary that included some time at Grandfather Mountain, hiking, and just some relaxing.
Then upon returning to work on the Tuesday after Labor Day we were entered into full blown Storm Prep. Any plans I were working on were forgotten in the milieu that accompanied the approaching doom. You may think I am exaggerating, but at the time Irma was tracking on a course that would bring her right up the middle of the state, the worst possible scenario. The devastation from that trajectory would do so much harm that the recovery could take months.
At work we prepped as best we could, contacting Vendors to get as much material in ahead of time that we could, seeing what was lined up to come in and what was available after Harvey had torn up Texas. I have to give some credit here because the Vendors that we use for supplying our material needs really stepped up and made sure we were a priority for them. After that is was a matter of battening down the hatches and securing the facilities. By the end of business that Friday, except for a couple of last minute deliveries we had set-up for that Saturday and Sunday, we were about as ready as we could be for this storm.
I attended a little pre-storm beer session with my fellow Beer Bacchanalians that early Friday evening and, in between answering phone calls and emails from work on my cell phone, managed to enjoy a couple of last brews before the storm hit.
All of Saturday was spent on phone calls and emails coordinating schedules for after the storm restoration and determining who would be hunkered down at work during the storm. I spent so much time on this that I wasn’t able to get the outside of the house prepped for the storm until late Sunday morning. I was picking up deck chairs and making sure the new RV was secure while it was raining cats and dogs.
Around 10 PM my power blinked out once for about 5 minutes. I took that as a hint that it was fixing to get bad, so when the power came back on I turned everything off and went to bed to await Irma’s imminent arrival. I actually spent the next couple of hours texting back and forth with my sisters who both also live in Florida. Tucker had fits all during the evening as the sounds of the storm made him restless.
Around 1 AM I woke up to the sound of the wind howling like a banshee around the house and through the trees that surround my neighborhood. I began hearing the sound of the house creaking loudly coming from the corner that my bedroom was in. The sound of the wind and the creaking was enough to make me rethink my location so I got up and laid down a couple of sleeping bags in the hallway between my office and the guest room. That was centrally located and probably provided the best protection in case of a tree falling or the roof lifting off. Tucker followed me and while we tried to get some rest we both had little of it that night.
At 430 AM my alarm went off and while I was already awake I knew I need to grab my flashlight and begin getting ready for the early morning storm briefing. At that point Irma had passed over us but we were still experiencing tropical force winds and would until about Noon that day. I checked out the house and saw some damage to the privacy fence but near damage to the main structure so I changed clothes and went in to work.
That alone was a difficult task. Not only were trees and limbs down all over town and well as power out to most of the traffic lights, but the entrance to my neighborhood was under about three feet of water. I know that because when I drove though it, as it came up to the bottom door of my pick-up truck. Some of my neighbors were stuck there with the lower cars they had.
So we all went in at Noon and worked til 10 PM that night. Then went home and came back at 5 AM in the morning and again worked until 10 PM. This routine repeated for the next 6 days.
By Friday morning, all of us had been at this for at this for at least 61 hours, some longer because of the preparations for the storm. As I looked around the room all I saw were tired faces. Tired… but determined.
Sunday morning while we’re dragging ourselves in to try and finish restoration to the last 1.5% of the community, while most of the folks in the area are already back to their Sunday routines of church, family gatherings and NFL football. That routine is what the last 1.5% wants to get back to… and so do we. But we’re not done yet.
As the day wears on the effect of the fatigue we are feeling becomes very evident when one of my staff members is injured. Luckily, the injury is just a simple contusion, but it could have been worse and would have been easier to prevent if we weren’t all exhausted. After getting him a medical check out at the Health Center we sent him home with a lesson learned for all of us.
By Sunday night we have all but 380 customers back and we plan to start working on those at first light. That is less than 0.4% of our customers. Well over 60,000 restored within a 7 day period. By Tuesday morning we had restored all customers back to service.
Nothing enhances flavor quite like the deprivation of it. Going home for the first time in daylight that day I was finally able to do a better evaluation of my home and how it survived the storm. I talked to some of my neighbors to see how they fared. And I noticed that someone had cleaned up some of the debris in my yard and piled it for pick-up. The neighbors know I work for the utility company and knew I was at work while they could start making repairs on the damage they went through. Not only did the company I work for pull together to get everyone back up and running, but the community as a whole pulled together to help each other out.
The next weekend I began working on replacing a portion of the privacy fence. I also restarted prepping the RV for a trip I was planning in October. That was the first time I had been able to enjoy a beer since before the storm hit. I don’t know if it was deprivation or just a really good beer but nothing has tasted so good in a long time.
The following Monday the 25th I was joined by Rowdy and the Cooler for a Taps and Tapas dinner at Blackadder Brewing. An excellent 4 course meal accompanied by 5 excellent beers.
The following Saturday brought more rain back into the area but Rowdy and I decided to attend the Bacon and Brew fest in Deland Florida. They had some excellent Bacon available but the beer ran out in less than two hours. As you can see from the picture below we weren’t happy about that.
We did however decide to visit one of the breweries in town, Persimmon Brewing, which had some very good beers. And Rowdy’s Mom joined us and we went to Yola Mac and Grilled Cheese for some food. Excellent food bit the service was only so-so.
I finally finished the section of fence by this last Tuesday night and continued prepping for the vacation to Asheville NC, this Saturday. Tucker and I are both ready for a road trip and I have picked out some pet friendly places in Asheville to visit.
Today I am attending the Gator Homecoming Parade with my fellow Beer Bacchanalians and Gainesville House of Beer. Then I will finish up my preparations from the trip and leave for Ashville in the morning.
Tucker and I will report in on our visitations and provide some much needed information for this blog. It’s been too long without some wordage!
Today is my Dad’s 75th birthday. Or it would be if he were still with us. He passed away in ’98 and since then I have taken this day to drink a beer with him. I don’t know if it’s to make up for all those I didn’t get to drink with him or just my way of remembering him, but wherever I am I hunt down his beer, Pabst Blue Ribbon, and drink it in his remembrance. Today I picked Gainesville House of Beer for this annual event.
Most of us probably learned about beer from our Dad’s. Even though there are lot more female beer drinkers today than have been (at least in the US) in the last couple hundred years, I would bet even most of them learned about beer from their Dad’s. The same way we learn a lot of things from our fathers, they do, we watch, we repeat.
I can remember as a kid helping Dad work on the car or some other work around the house and he would take a break and crack open a bottle or snap open a can, then slowly pour back the container and let it roll down then would stop and tip his head back up and slowly let the beer roll around on his tongue before he swallowed it. Then I would hear the inevitable, yet interesting “Aaaaaaahhh!”
I may not have known what he was having the first time I heard that sound but I certainly knew he was enjoying it. I catch myself doing the same thing occasionally. It’s that sound you make when you feel that quench being satisfied or the pang being quelled.
I just finished his PBR and am moving on to 3 Daughters Key Lime Cider because in Florida in July light and refreshing is the way to finish on a hot day. Having said that while it did help cleanse my pallet it was not quite the “Aaaaaahhh!” I was hoping for.
You see there a couple others things I learned from Dad. He wasn’t afraid to try something new.. at least not when it came to beer. After I got back from the Air Force or any time I went up to PA on vacation we made it a point to at least go out to a bar together at least once and have at least one beer. And it was always a draft, never a bottle or can. I learned from him that draft beers usually taste better than packaged, something that usually still holds true today. At least for me. We also tried to find a beer that we hadn’t had before.
More than a few people have asked me if I thought my Dad would have liked Craft Beer or stuck with his go to. I can answer that easily. His go to beer was for sitting around the house on the weekend and doing odd chores like working on the car or helping relatives build something, or having with a family picnic. But whenever he and I went to a bar together we would always have something different. I get the tendency for that from him.
Rowdy came in and joined me when the cider hit the bar in front of me. She stuck around and we philosphied a bit while supping suds. When I finished the cider I ordered an Old Rasputin Nitro, which I had had before but not as a nitro, which changes the texture of the beer certainly, but the flavor a little bit too.
I like the coffee flavor of Old Rasputin tempered slightly with the hint of chocolate, but when you add the nitro you take what could be to some a heavy feeling beer and add a nice malty feel to it. Now that’s the “Aaaaaaahhhhh!!!’ I was looking for.
So, Dad, I started this out with your go-to Macro beer, but ended up finishing it with a great Craft Beer I think you would have enjoyed trying with me. Order another round at that bar in the sky and give Mom a hug from me. Cheers!!
So part of my July 4th weekend was spent doing the usual, grilling food and spending time with friends and family. Part of this involved visiting a couple of new places in Gainesville as well as some of our regular haunts.
On Friday, June 30th, the Maestro and I met up at First Magnitude to begin Supping back some Suds and begin some earnest Philosophying. I started off with their Dunkulla Weizenbock which was a great example of a good roasty Weizenbock flavor. I also sampled their Kemp’s Ridley Radler and it tasted good but sweeter than I expected. But the highlight for me at First Mag that evening was their New England Style IPA Trop Hop, which had strong citrus and floral notes in the nose but a great IPA flavor with a clean finish, a very refreshing beer.
While there, the Maestro and I started up a conversation with two other gents, both Gator Alumni and one was visiting for the first time in many years. We discussed a lot of the changes that had happened around town since he had been here last. Then they eventually told us they had just left another brewery called Cypress & Grove Brewing that had just opened up.
Now I knew there was a new brewery opening, that was originally going to be called Rainstorm Brewing but they had to do a name change for some reason, but I never heard the new name. But when these gents told us where it was located I knew it was the same place. So the Maestro and I wrapped our conversation and decided to head over there and see what offerings they had available.
In the interim, Rowdy and the Cooler had texted us to see if we were still at First Mag so we told them where we were headed and said to meet us there.
Cypress & Grove has only had a soft opening so far and is still undergoing some construction. For instance the AC was not installed yet the night we went and they have a large game area where they will probably have Corn Hole games and other games set-up. But without the AC it was very hot in that section as well.
They had a small list of beers available, but they also had a wine and some of their own seltzer water with flavoring for any young ones. The beers listed included a Blonde, a Pale Ale, an IPA and a Stout. They haven’t come up with any catchy names yet so if you go to look the beers up on Untappd it’s just under the brewery name for now.
I started out with their IPA which had a pretty good flavor and finish. I would definitely order it again. The Maestro said they same about their Pale Ale. My second glass was their Stout which had a traditional Stout flavor and reminded me of a Guinness. I have to be careful when trying Stouts anymore as more and more folks are putting out Chocolate Stouts and Barrel-Aged Stouts and a normal Stout really doesn’t compare to those. But if you like Guinness you will probably like this one.
I asked some folks on the staff and the Grand Opening will be in August sometime. By then I suspect they will have the AC in place. But if you can take the heat I would recommend stopping by and trying some of their fare.
After our second beer there I was hungry and suggested we adjourn to Satchel’s for dinner, which the Maestro, Rowdy and the Cooler all agreed was a good idea.
Our wait at Satchel’s was short and we were shown to a table pretty quickly for a Friday evening. We decided to share a small house salad and do a Democratic large pizza. I call it Democratic because it includes 4 toppings and there were four of us present so we each got to pick a topping and each had a veto power over a topping. Democracy in action on a holiday weekend celebrating our liberty’s….
Sorry, I just felt a lump forming in my throat.
To accompany the pizza I ordered the Big John’s Apricot Wheat from Bold City Brewing. I gotta tell you I love Satchel’s, but that night the pizza, salad and beer combination really hit the spot. I left completely sated.
The second part of this blog story takes place the Monday after this visit on July 3rd. I worked that day and had a cold come back on me over the weekend so plans I had to visit a new Ice Cream shop over the weekend had been delayed. I was originally going to try and bring my sister, her husband and the kids with me, but since I didn’t go out on the weekend and this is kind of on my way home, I decided instead to see if they offered to-go quarts, which they do.
Indigo’s Homemade hasn’t been open a year yet and I actually discovered them through Twitter. But I have to say, when you first walk in the door it’s got a very nostalgic feel to it. The décor is definitely 50’s style with that old soda shop look to it. In the background you hear music from the 50’s/60’s and can see the accompanying videos on a couple of flat screen TVs.
The ice cream is in large container’s under a glass display where you can easily see them. I don’t remember the exact number but I am guessing they had 24 different flavors of ice cream to choose from. They have a waffle iron on the back counter where they make their own waffle cones. And they have enough homemade syrups and toppings to make any dish served very personally tailored.
I talked with the lady behind the counter while she filled my quarts and found out that the ice cream is made locally by a company in Tampa, but it is fresh made and uses local ingredients, except for the Caramel which comes from Peru and the chocolate in the Dutch Chocolate, which is one of the quarts I ordered. The other two were Vanilla and Strawberry Cheescake. The service was great and the décor was very well done.
The real test though came later that night after dinner. I decided again to play Democracy and give every flavor a chance at impressing me. Unfortunately, it is next to impossible for me to try and have something like ice cream without Tucker catching wind of it, no matter how hard I try. So the entire time I was scooping and sampling he was right there watching.
Now some of you may ask with 24 flavors available why I would order Vanilla. I like Vanilla, particularly good Vanilla. And I have to tell you this is good Vanilla. Really good flavor and the texture is very smooth and that buttery-creamy texture that homemade ice cream should have. It was sweet without having that over-sweet flavor that a lot of store bought ice cream has.
The Strawberry Cheesecake doesn’t just taste like strawberry cheesecake, it has chucks of strawberries and cheesecake in it. And the Dutch Chocolate doesn’t taste like store-bought milk chocolate ice cream, but dark chocolate from the Black Forest Region of Germany. Rich flavor without being sickeningly sweet with a creamy texture. I gotta say I loved all three and am looking forward to another bowl this evening.
I definitely recommend stopping by Indigo’s Homemade. I certainly will again and the next time I want one of their homemade waffle cones.
Just an FYI I couldn’t resist letting Tucker lick the bowl. And he wants more too.
So if you have seen any of the latest Craft Beer related news lately you may have seen some hub-bub both from the Macro side of the aisle and from the Independent (formerly referred to as Craft) side of the aisle.
It all has to do with the newly created seal (see below) put out by the Brewers Association which can be used to differentiate between beers created by small independent brewers and those owned by the macro beer companies.
If you have been paying attention at all then you know that the Macros (which I will use to refer to AB InBev, Molson/Coors, Heineken International, Constellation Brands, and Pabst Brewing Company) have been trying to purchase Craft Breweries (and succeeding) on the sly to stop their bleeding loss of market share. At one point these Macros owned 99% of the world market share and pretty much 100% of the American market share. But in the last 20 or so years that share has fallen to 75-80% thanks to the renaissance of Craft Beer.
This trend is also starting gain a foothold in Europe and Asia as well, potentially leading to more losses for the Macros. To try and win back those they have lost to the Craft Beer movement, the Macros have started a campaign of purchasing craft breweries to add to their brand lines. AB InBev has actually called their craft brand line their High End line (visit their website if you don’t believe me). Of the 18 brands listed there Breckenridge, Goose Island, Leffe, Shock Top and Wicked Weed were all indepenedent brewers until recently. Molson/Coors purchased Terrapin Brewing, Constellation Brands purchased Ballast Point and Heineken International has recently purchased Lagunitas Brewing. All of these were known successful Brewing companies with a good following. These purchases are meant to enhance their already burgeoning portfolio of brands (see list of brands in link below).
FYI – This list is created with information pulled directly from the websites of these Macros.
The Brewer’s Association has decided to fight back to differentiate their brands from those controlled by the Macros by creating the above seal which Independent Brewers can place on their products so their will be easily identifiable to those folks who care about who they are buying their beer from.
The Macros have responded saying that these seals have nothing to do with beer quality and are misleading to the customer.
If the Macros were making quality beer to begin with then why have they lost such a huge chunk of market share? If the Macros were making quality product to begin with then why are their bolstering their brands by buying craft breweries? And why do they use bullying tactics with their distribution channels to keep Independent Craft Breweries from being able to reach more customers?
Budweiser, which is no longer an American owned brewing company, has once again this summer changed their labels to the brand name “America” to reinforce the idea that they are still the King of Beers. Kaaachhhkk!! Sorry something caught in my throat. Budweiser is about as American as the $5 tee-shirts made by children in Asian sweatshops.
Don’t get me wrong… this is still America and you are free to choose whatever beer you like. If any of the beers listed on the Macro list in the link above are your go-to beer then enjoy it to your hearts content. But don’t try to tell me that slapping the name “America” on a beer that, in my opinion, tastes like horse piss will make it any better.
And if you really want to be patriotic, then why not actually switch, or at least try drinking, a beer made by an American owned company and generating profits that benefit not only American workers but the communities they live in, your locally owned Independent Craft Brewer.
The United States was founded on the idea of freedom. Freedom of Speech, Freedom of Religion, Freedom from Taxation without representation (okay – I’m finding that one hard to swallow sometimes too), are all basic tenets of the Constitution. I am sure that if some of the Founding Fathers were here today they would easily prefer the beer available at your local brewery than the watered down product mass-produced and filling the shelves at your local store or distributor.
Let freedom ring and hoist a glass to flavor and the right to choose it!!